Search Has Changed. Most Waterproofing Companies Haven't Noticed Yet.
In 2023, Google handled roughly 8.5 billion searches per day. By 2025, AI tools like ChatGPT were processing over 10 million queries per day — and that number is doubling every few months. Homeowners are increasingly bypassing Google entirely and asking AI directly: "Who are the best basement waterproofing companies in [city]?"
When they ask that question, the AI gives them a curated answer — not a list of links. The businesses that appear in that answer are the ones that will win the job. The businesses that don't appear might as well not exist for that query.
Right now, almost no waterproofing company in America is optimised for AI search. That means the window to establish dominance is wide open — but it will not stay open for long.